AJW Roofing & Cladding Supplies says its revised identity follows an expansion of its customer base and product range.
The identity change
AJW wants its branding to make the company’s roofing and cladding activities clearer, according to Roofing Today’s report on 17 September 2026. Marketing director Charlotte Woods said that purpose had guided the development of the new logo.
The company plans to introduce the logo at its depots and on its vehicles over the coming months. Its website, catalogues and marketing materials will also adopt the design as the identity is rolled out across the business.
Customers and coverage
AJW says it has increased its presence in East Anglia and beyond. Its stated supply area covers Cambridgeshire, Norfolk, Suffolk, Essex, Bedfordshire, Hertfordshire, Lincolnshire, Northamptonshire, Rutland and London. The company says its commitment to supplying roofing and cladding customers in those areas remains unchanged.
Customers can find information about the merchant’s products and depot locations on the AJW website. The company also directs customers to its social media channels for further information.
Questions readers are asking
- What is AJW changing?
- AJW Roofing & Cladding Supplies is introducing a revised brand identity, including a new logo.
- Why is AJW updating its branding?
- The company says the change follows growth in its customer base, product range and regional presence. Marketing director Charlotte Woods said the branding was intended to make its roofing and cladding activities clearer.
- Where will the new AJW logo appear?
- The logo will be introduced at depots and on vehicles, the company website, catalogues and marketing materials.
- When will AJW introduce the new logo?
- Roofing Today’s report of 17 September 2026 said the rollout would take place over the coming months.
- Which areas does AJW supply?
- AJW lists Cambridgeshire, Norfolk, Suffolk, Essex, Bedfordshire, Hertfordshire, Lincolnshire, Northamptonshire, Rutland and London as its supply area.
- Where can I find AJW depot and product information?
- AJW directs customers to its website for information about products and depot locations. It also points customers towards its social media channels.
